Terri & Sandy Wins Phonak Hearing Aid Account

Phonak, a leading hearing aid brand owned by Swiss-based Sonova has selected The Terri & Sandy Solution (T&S) as its Global Lead Agency of Record.

Previously, the company worked with Saatchi & Saatchi.  

T&S will develop new communications under "Life Is On," the brand’s longstanding platform originally created by Saatchi. This concept introduces ‘soundscapes,’ which are visualizations of the world that hearing-impaired people inhabit to make the product’s technical advances and features understandable and accessible. 

Under this framework, T&S's new strategic and creative work will highlight AutoSense OS—the next generation automation technology from Phonak. New messaging about the technology and its benefits will debut August 2016. 

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Personal relationships landed T&S this account. There was no formal review.

The agency was awarded the account based on its long-standing client relationship with Martin Grieder, who previously worked at Nestle and is now Group Vice President at Phonak. T&S was also helped by its extensive experience in healthcare advertising. The agency previously created campaigns for companies like GlaxoSmithKline and Nestlé Health Science. 

“Together, we will bring a new level of emotion to this category," says Terri Meyer, Co-President and Co-Founder of The Terri & Sandy Solution. "After all, the promise of restoring someone’s hearing is a life-changing experience.”

 

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