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Marketing of Driverless Cars Faces Human Issues

Google, a leader in efforts to create driverless cars, has run into an odd safety conundrum: humans. Last month, as one of Google’s self-driving cars approached a crosswalk, it did what it was supposed to do when it slowed to allow a pedestrian to cross, prompting its “safety driver” to apply the brakes. The pedestrian was fine, but not so much Google’s car, which was hit from behind by a human-driven sedan.

Read the whole story at The New York Times »

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