REVOLVING DOOR: Alvaro Cabrera Joins DigitasLBi As Chief Strategy Officer

DigitasLBi named Alvaro Cabrera as chief strategy officer for North America. He will report to Tony Weisman, CEO of DigitasLBi North America. Most recently, Cabrera was managing director and head of engagement planning at OgilvyOne New York. Cabrera was also the global lead for OgilvyOne's proprietary planning methodology and tool. While there, he led a group of 40 engagement planners and strategists with clients such as IBM, Aetna, BlackRock, Coca-Cola, UPS, E*Trade and American Express. Before OgilvyOne, Cabrera was chief idea officer at both The Bakery in New York and NXT, a division of GlobalHue. "Alvaro has the ability to find the key insights only human analysis uncovers from data," said Weisman. "He is an award-winning strategist and creative thinker who takes that information and uses it to build the innovative strategies marketers need to engage consumers today. Alvaro is respected among his peers, and his leadership inspires colleagues to do the same. We couldn't be more excited to have him join us."

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