• by Amy Corr  @MediaPostOTL, September 2, 2015

John Lewis Insurance may have created the most adorable ad ever to sell home insurance. The 90-second spot is set to Elton John's "Tiny Dancer" and stars an adorable girl dancing around her house. She takes her craft seriously and she's a work in progress. Many living room objects, and even the family pet, are in danger when the young girl gets too close. I love the look her brother gives to the camera when he sees her prancing around. Fortunately, everything remains intact and the girl's performance goes off without a hitch. "If it matters to you, it matters to us," closes the ad, as a vase almost topples off a table. See it here, created by adam&eveDDB and directed by Dougal Wilson of Blink.