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M&S Hopes New Campaign Will Revive Fashion Sales

As Marks and Spencer launched the brand new ‘The Art of’ campaign yesterday to promote its fashion credentials across men’s, women’s and children’s clothing, its executive director of marketing Patrick Bousquet-Chavanne says brand momentum is now at a “seven-year high” and that it is looking to “claim territory” lost to rivals. The TV ad not only promotes outfits across the M&S Autumn range but also talks up its craftsmanship and sustainable sourcing, with a particular focus on cotton.

Read the whole story at Marketing Week »

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