- The Drum, Thursday, September 3, 2015 6:58 AM
Mr Kipling has introduced a new look across its cake range just 12 months after it worked with JKR on a rebrand. The Premier Food-owned brand has launched three new cake
products all featuring the revamped design, with the rest of its cake and biscuit products set to be overhauled in the coming months. The design features a hand written Mr Kipling signature and
various illustrations such as a kitchen table and a cake fork.
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