L'Oréal is on the hunt for UK agencies with digital and experiential expertise as it sends out briefs for multiple brands. There is no intermediary. One brief is for a shop to handle the below-the-line portion of a launch campaign for a deodorant L’Oréal has created with Puma. Fred & Farid is tasked with the above-the-line activity. A second brief is for digital and experiential work for Vichy. TBWA holds Vichy’s main ad account and is unaffected by the review.