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Facebook Trials New Mobile Ad Format

  • The Drum, Friday, September 4, 2015 6:55 AM

Facebook has announced that it is now testing the ‘creative canvas’ mobile ads that it shed light on at Cannes earlier this year. The new mobile format functions more like an app in that it allows advertisers to integrate videos, photos, text, and links in a seamless way. The content is also built into Facebook’s app so users don’t have to click to an external site for viewing. Gatorade, Michael Kors, Mr. Porter and Carrefour Spain are among the small number of brands that are currently testing the ads.

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