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Brands And Agencies Must Be More 'Thoughtful' On Mobile Ads, Apple's Ad Block Creator Says

  • Marketing, Friday, September 4, 2015 6:52 AM
Brands and publishers need to "be thoughtful" with ads on the mobile Web, or else face mutiny from smartphone users installing ad-blockers en masse. That’s according to Dean Murphy, the British developer behind one of the first ad blockers for Apple’s upcoming iOS 9 operating system. Murphy is building Crystal, an add-on for the mobile version of Safari that will arrive with the latest iPhone software update. One new feature of iOS 9 is the arrival of ‘Content Blocking Safari Extensions’.

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