• AdAge, Friday, September 4, 2015 12:37 PM

One propopsal discussed at two IAB meetings about ad blockers was to get top 100 sites to block users using ad blockers, but with a "slim" possibility of happening. A more serious option: Suing the ad blockers. 

"I advocated for the top 100 websites to, beginning on the same day, not let anybody with ad blockers turned on [to view their content]," said Mr. Moore. He said that the other IAB members in attendance considered it "a good idea but the possibility of pulling it off slim."

That might not even be the most drastic option the IAB and its members are considering. The possibility of suing the ad-blocking companies is being explored.

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