• by Steve McClellan  @mp_mcclellan, September 4, 2015

Global investment firm Source has appointed Havas Media International for its international media planning and buying assignment. The selection, effective immediately, came after a formal review.

Source is a European provider of exchange traded products (ETPs) with almost $20bn in assets under management. The company’s dozens nearly 80 products give investors exposure to equities, commodities, fixed income and other financial instruments.  

James Polisson Chief Marketing Officer at Source, said, “We were extremely impressed with all the agencies who participated in the pitch, but Havas Media International ultimately stood out for us. They presented acute insight into the ETP market and innovative strategy to position us in the market successfully.”  

David Goodall, Managing Partner at Havas Media International, said: “The current climate is perfect for Source’s aspiration to create a more efficient market for ETPs in Europe and position itself as the most trusted ETP provider in the sector.”