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XFM To Become Radio X With Chris Moyles On Breakfast Slot

  • Campaign, Tuesday, September 8, 2015 6:05 AM
Radio X will launch on 21 September, fronted by Chris Moyles, the former Radio 1 Breakfast Show presenter, as well as Vernon Kay, Johnny Vaughan and Ricky Wilson. Its target audience will be men between 25 and 44 years of age, and it will play rock and guitar-based music. Global also announced that mobile network O2 and Gillette, the Procter & Gamble male grooming brand, will be commercial partners for Radio X. It will launch with a new multimillion-pound national advertising campaign by O2.

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