• by Richard Whitman , Columnist, September 8, 2015

Sometimes in this business it's very easy to get caught up in all the flash and fanfare of working on big brands with big budgets that sell lots of crap to wise asses with lots of disposable income. And that can get tiresome. And grate on the soul.

Two creatives from Belgrade-based No Ordinary Agency, Dusan Adamovic and Marko Romcevic have decided the eschew the usual comforts of big brands with big budgets and, instead, quit their agency jobs for 6 months to launch Crazy Enough to Change the World, a make-your-own-PSA service.

Crazy Enough to Change the World is a collection of video footage and other assets that organizations can cobble together themselves resulting in a workable PSA for the cause. 

What's the aim behind the effort? Romcevic said, "What we're aiming at is involving as widespread a community as possible—charity organizations, profitable companies with strong CSR backgrounds, humanitarian activists and socially responsible influencers—who can use our videos to raise the awareness about these public causes. If more people are talking about it, we will be one step closer to the solution, and institutions and individuals who are trying to cope with these issues will have increased chances in finding the proper solutions whether this results in empowering their fundraising efforts or something else. What we can offer is creative pieces, which will spread the word and point out the necessity of solving these issues, and this should serve as a support in their and everyone's attempt to solve them in the long (or hopefully shorter) run."

Know a good cause that needs help ?