Most of the client-side marketers and marketing tech companies today are looking to map and track a customer during the entire purchase process. They are using various sources for connecting the dots.
Beacons are also coming into the picture as shown in some of the surveys below. According to a recent eMarketer report titled
Beacons for Retailers: Beyond the
Hype, the usage of beacons as a way of data collection based on in-store shopping behavior is a new strategy that marketers are looking at.
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