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Apple Aiming To Make iOS Central To Digital Lives

  • The Drum, Thursday, September 10, 2015 6:37 AM

Make no mistake, Apple is looking to be the digital companion to people; whether its on their sofas as they watch TV or displacing laptops with iPads for people at work, the event served up enough nuggets to show that its iOS-everywhere strategy is whirring into gear. The revamped Apple TV and the iPad Pro both quicken Apple's path towards connecting with users in all facets of their lives through iOS.

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