Around the Net
How Harman, Wine Enthusiast Use Paid Search, PLAs to Standout From Competitors
- Rimm-Kaufman Group, Thursday, September 10, 2015 2:38 PM
Ryan Gibson talks to Harman, and Wine Enthusiast, discussing strategies that help the company stand out in a crowded field of competitors. They provide tips on how brands can better understanding how to leverage paid search and product listing ads to target customers by device, geography, behavior, and customer intent.
