• by Steve McClellan  @mp_mcclellan, September 10, 2015

Initiative, the IPG Mediabrands agency, has appointed Nick Childs as global chief creative officer.  

The agency said Childs was brought on board to oversee “creative story-building and trans-media content development.”

Jim Elms, global CEO of Initiative, said that Childs’ “exceptional talent and unique ability to craft stories that set brands apart will provide a huge boost to the agency.”

Previously, Childs was executive creative director at FleishmanHillard, part of Omnicom.

“In the past decade, we’ve seen the rise of integrated, strategically driven creative ideas that stretch across all media,” said Childs. “Initiative has a huge opportunity to add to that growth.”