Razorfish is promoting Jason Goldberg to head of the agency’s Commerce and Content Practice. Previously, he was vice president of strategy.
In his new role, Goldberg will be responsible for shepherding the agency’s omni-channel strategy, commerce, shopper marketing experiences, and retail platforms. He is based in Chicago and will report to Shannon Denton, Chief Executive Officer of Razorfish Global North America.
Goldberg’s immediate priorities include building upon the agency’s commerce and retail channel offerings, such as Razorshop, to drive more revenue and efficiencies for clients.
He has been with the agency since 2012 and has helped to develop new commerce platforms for clients including Uniqlo, HSN, Abercrombie & Fitch, and Mondelez. He is also an influential thought leader--his Twitter feed, @RetailGeek, is widely followed in the industry.
“Jason is a skilled leader and has made significant contributions to Razorfish’s commerce practice, from strategic thinking and vision to his depth of knowledge across retail and commerce,” said Denton.