'NYT' Revamps Real Estate Tools

The New York Timeshas revamped its Real Estate search tool with additional features in order to give users a fuller picture of what it’s actually like to live in a particular neighborhood.

The makeover includes a substantial infusion of editorial content from related areas covered by the NYT, such as cross-referencing listings with articles from the newspaper’s Dining, Style, and Travel sections.

The new Real Estate tools allow users to search for up to 10 locations and filter the results according to dozens of different criteria. The overhaul also introduced a new newsfeed, which is updated throughout the day with new home listings and related editorial content.

Video real estate listings are powered by video integration with WellcomeMat.



On the advertising side, it offers a variety of new ad formats, including native ads with units placed in-stream as well as in search results.

The NYT has been cranking out new products, and re-launching existing ones, at a steady pace this year. Last month it introduced “Mobile Moments," a mobile ad format featuring short stories called “screenplays” created by NYT’s commercial content group, T-Brand.

Also last month, NYT bowed a redesigned online presence for T Magazine with a new look, including new formats, graphics and advertising options. Among other things, the T Web site now offers full-bleed banner advertisements.

Back in February, The New York Times Magazine unveiled a revamped print edition and Web site, with a new graphic treatment and layout and a number of new weekly features and columns. The NYT also launched a new monthly Men’s Style magazine.

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