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Band Taps Beacons to Engage with Fans

Zac Brown Band announced that it will use beacon technology at Friday's Wrigley Field concert in order to better engage with fans at the show. But rather than using the bluetooth technology to sell albums or t-shirts, it's asking fans to pledge their support for our country's veterans. As fans leave Wrigley tonight after Zac Brown's 9/11 show, they'll receive a push notification to support Warriors to Summits and to "respect, support and honor our veterans for being an example of courage and strength both in their service and their transition back home." 

Read the whole story at Chicago Inno »

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