Around the Net
Mobile Advertising Set To Top Newsprint This Year In The UK
- Campaign, Monday, September 14, 2015 9:49 AM
Mobile advertising is set to overtake newspaper expenditure in the UK this year and globally in 2016 - a year earlier than previously predicted, ZenithOptimedia has forecast. It predicts that mobile advertising will grow 38% in 2016 to $71 billion (GBP47.3 billion), while newspaper advertising will shrink by 4% to $68 billion. Meanwhile, mobile Internet will be the third-largest advertising medium, behind television and desktop Internet.
