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Mobile Advertising Set To Top Newsprint This Year In The UK

  • Campaign, Monday, September 14, 2015 9:49 AM

Mobile advertising is set to overtake newspaper expenditure in the UK this year and globally in 2016 - a year earlier than previously predicted, ZenithOptimedia has forecast. It predicts that mobile advertising will grow 38% in 2016 to $71 billion (GBP47.3 billion), while newspaper advertising will shrink by 4% to $68 billion. Meanwhile, mobile Internet will be the third-largest advertising medium, behind television and desktop Internet.

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