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BA Poaches Avis Marketer For Customer Experience Director Role

BA has appointed Avis marketer Troy Warfield as its new director of customer experience as it continues to reshape its marketing team. Warfield’s responsibilities include the British Airways brand, customer experience and service proposition. He will also oversee more than 14,000 cabin crew and all customer insight, customer relations, product development and partnership activity. He will report into executive chairman Keith Williams and become an executive director of the main board of BA.

Read the whole story at Marketing Week »

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