The supermarket will sell products from its Taste the Difference and So Organic brands through Alibaba’s Tmall as it looks to target the platform’s ‘emerging middle
- The Drum, Monday, September 14, 2015 9:35 AM
It marks the first time Sainsbury’s has made a move into the Chinese market. Alibaba’s Tmall Global platform allows it to do so with relatively low
risk as it bypasses the need for a mainland business licence, which would require it to set up a physical store in the region.
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