Around the Net
Sensor Data Seen As Leading to Reaching Marketing Objectives
- WhaTech, Monday, September 14, 2015 12:49 PM
That's the big picture, but here are five very specific ways in which the power of IoT and sensors can be used to build better customer relationships, courtesy of Altimeter Research, in its report Customer Experience in the Internet of Things: Five Ways Brands Can Use Sensors to Build Better Customer Relationships. Generally, the Altimeter report presents some compelling arguments for the power of IoT. Here is what it says.
