NEW! Snow Days In Copper Mountain Ads Make Hearts Race, Pupils Dilate And Bladders Release

by Amy Corr @MediaPostOTL, September 14, 2015

I don't want to think about winter, but I'm sure skiers are counting the days until there's enough fluff on the ground for a day on a mountain. Copper Mountain launched a series of ads that go inside various folks' bodies to see how they physically react to having a snow day and living near Copper Mountain. In the first ad, a teenage son's heart pumps fast, illustrated by a body builder, at the thought of a snow day. See it here. The boy's excited dad pees his pants, his sister gets chills down her spine and mom's pupil's dilate with excitement. Wexley School For Girls created the campaign.

ad campaign, creative, tv

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