Around the Net
Data Collected Could Be Big Marketing Draw of IoT
- Guardian, Tuesday, September 15, 2015 2:13 PM
For most of us, the internet of things (IoT) might call to mind specific gadgets – slick innovations like Nest thermostats or the Apple Watch – that seem to owe their provenance to science fiction and promise a more wired world, as well as the inevitable automation of everyday life. Then there are people like serial entrepreneur Nova Spivack, someone who’s far less enamoured of the next IoT device than he is with something infinitely geekier: the data that can be captured.
