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NHL Team Taps Beacons for Proximity Marketing

National Hockey League team Pittsburgh Penguins is scaling up beacon marketing through the use of a cloud-based platform that enables content to be regularly updated and optimized. Like many marketers, the Pittsburgh Penguins started testing the use of beacons last year to engage with fans on their smartphones while they were attending a game at the home stadium. 

Read the whole story at Mobile Marketer »

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