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GSK Retains PHD And MediaCom

  • Campaign, Wednesday, September 16, 2015 7 AM

GlaxoSmithKline has awarded its GBP1.1 billion global media buying and planning business to incumbent agencies PHD and MediaCom after a competitive pitch. The global account includes the former Novartis vaccine business, which GSK bought from its rival pharma company in March as part of a wider deal.

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