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Tesco And Morrisons Advertising Less To Focus On Customer Experience

Tesco and Morrisons are distancing themselves from more big TV ad campaigns, instead talking up improving the in-store experience as the best way to rebuild their faltering brands.  “You can’t advertise your way out of problems you’ve behaved your way into,” said Tesco’s CMO Michelle McEttrick at an Oystercatchers event last week.

Read the whole story at Marketing Week »

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