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Digital Ad Spend To Buck Trend Of Slowing Growth

  • IAB, Wednesday, September 16, 2015 6:44 AM

New research undertaken by eMarketer suggests global ad spending is set to grow at a slower rate than was previously forecast; however, spending on paid media will increase by 5.7% in 2015. This is predominantly boosted by an 18% increase of investments in digital advertising, as the desire by consumers for digital media continues to grow at rapid speed. 

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