BIZ DEV: McGann | Zhang Named U.S. AOR For Air China

McGann | Zhang was named U.S. agency of record for Air China. The agency is Air China's first official AOR in the U.S. and the account was awarded without a review. First work is a broadcast campaign consisting of two inter-related spots targeting English speaking Chinese, Filipino and North American audiences. "It isn't often that you get an opportunity to work with such a well respected company who is also open to new approaches for their branding," said Geoff McGann, co-founder, McGann | Zhang. "Our creative focuses heavily on voice and it's especially exciting to be able to develop a voice driven platform that can speak across different languages and cultures." Added Ping Zhang, marketing executive of Air China North America: "As a global company, we have to deliver our message to customers with diverse socioeconomic and cultural backgrounds. With their talent, experience and most importantly, their multi-cultural DNA, McGann | Zhang can share our vision and let our voice be heard." Air China spent $1.3 million on measured media in 2014, according to Kantar Media.

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