Consumers surveyed by Frank N. Magid Associates says 3.7% of consumers are “extremely likely” to cut the cord. This is up from a 1.9% level five years ago.
Among younger consumers, the numbers are higher -- 7.1% of 25-34s say they are “extremely likely” not to buy traditional pay TV providers packages from cable, satellite, or telco companies.
The reason? Over-the-top services like Netflix, Hulu and Amazon, as well as other content on the Internet, give consumers plenty of content. Over three quarters of its respondents pointed to this season.
High cost was the next reason, with 30% of respondents citing this as a major reason.
In some related data, Magid also says 20% of those it has surveyed have “never” subscribed to a pay TV service. Also, 61% of consumers would likely buy a “skinny” package of TV where they can pick the channels they want.
Magid’s research came from 2,400 U.S. consumers, 8 to 64, matched to the U.S. Census, between July 30 and August 5 of this year. The survey averaged 26 minutes.