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Johnny Walker Launches Its Largest Marketing Campaign
- The Drum, Thursday, September 17, 2015 6:51 AM
Scotch whisky brand Johnny Walker has launched the largest marketing campaign in its history with ‘Joy Will Take You Further’, an evolution of the of the drinks brands ‘Keep Walking’ campaign. Launching simultaneously in over 50 countries the piece is based on fresh insights into how success is viewed by today’s consumers, promoting the concept that joy in the journey of progress is part of the recipe for success. A star-studded cast includes Jude Law and Jenson Button.
