Around the Net
News UK Buys Unruly Media
- The Guardian, Thursday, September 17, 2015 6:50 AM
Rebekah Brooks is to take charge of her first digital acquisition after returning to News UK with the £58m acquisition of ad platform Unruly Media by parent company News Corp. The company’s three founders will stay on. The deal is worth an initial £58m in cash, with a further £56m payable if certain performance conditions are met. Unruly specialises in distributing and tracking video ads across social media, has worked with brands including Dove, T-Mobile, Evian and Renault.
