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News UK Buys Unruly Media

Rebekah Brooks is to take charge of her first digital acquisition after returning to News UK with the £58m acquisition of ad platform Unruly Media by parent company News Corp. The company’s three founders will stay on. The deal is worth an initial £58m in cash, with a further £56m payable if certain performance conditions are met. Unruly specialises in distributing and tracking video ads across social media, has worked with brands including Dove, T-Mobile, Evian and Renault. 

Read the whole story at The Guardian »

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