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How Social Messages Help Search Marketers Identify Behavioral Changes

  •, Thursday, September 17, 2015 12:31 PM
Forrester Research Principal Analyst Shar VanBoskirk believes marketers still rely on the wrong data to engage with consumers online. Social media messages highlight a change in attitude toward brands that can support search campaigns. Not many marketers think of social data in this way. VanBoskirk explains in this interview with CMO.

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