BBDO New York has been selected by Priceline.com as its new strategic and creative advertising agency. The Omnicom shop will be responsible for an integrated marketing platform that includes television, digital and social campaigns.
The decision was made after a four-month review. Ocean Media will continue as Priceline.com’s media agency.
The incumbent was Butler Shine Stern & Partners, which did not participate in the review.
“We chose BBDO because of its proven ability to develop strategic platforms and outstanding creative that deliver measurable results,” said Brett Keller, CMO at priceline.com. “We believe that this partnership will allow us to accelerate our integrated marketing efforts and maximize growth.”
"Great creative can be a great economic multiplier," said John Osborn, President and CEO, BBDO New York."
BBDO’s work for the client will debut in 2016 when Priceline.com will introduce a new marketing campaign.