Priceline Selects BBDO New York As Its New Ad Agency

BBDO New York has been selected by as its new strategic and creative advertising agency. The Omnicom shop will be responsible for an integrated marketing platform that includes television, digital and social campaigns. 

The decision was made after a four-month review. Ocean Media will continue as’s media agency. 

The incumbent was Butler Shine Stern & Partners, which did not participate in the review. 

“We chose BBDO because of its proven ability to develop strategic platforms and outstanding creative that deliver measurable results,” said Brett Keller, CMO at “We believe that this partnership will allow us to accelerate our integrated marketing efforts and maximize growth.” 

"Great creative can be a great economic multiplier," said John Osborn, President and CEO, BBDO New York." 

BBDO’s work for the client will debut in 2016 when will introduce a new marketing campaign.  


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