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Brands Seen Needing to Fight for Security Around IoT at Retail

Retailers must always think about customers and data security when developing their IoT strategy to reach out to new billion dollar revenue streams. Experts gathered in London at the 'Retailing to the Customer of One in the IoT Age' conference to discuss the challenges and opportunities of smarting the retail industry. In a keynote, David Roth, CEO of The Store WPP in EMEA and Asia, and Joe Jensen, GM for retail solutions at Intel, made clear that IoT is as much daunting as it is an enabler, and that not all will survive this new age. Jensen said: "Companies that stick to the old way of doing business are losers. Technology shapes consumers' expectations.

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