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Breaking Bad Network Chief Says Data Should Not Be Used For Creative Decisions

The head of the US network behind hit shows such as Mad Men and Breaking Bad has criticised the use of data to pick shows, calling it a “goddamm disaster”. Josh Sapan, chief executive of AMC Networks, said data mining was useful for marketing and promotion but not in making creative decisions. Although he failed to mention any rival firms in comments made at the RTS TV festival in Cambridge, Amazon and Netflix are US companies known for using data to inform decisions.

Read the whole story at The Guardian »

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