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Lacklustre Rugby World Cup Buildup Means Brands Must Inspire Passion

  • Marketing, Friday, September 18, 2015 7:12 AM
For an event which over the next 6 weeks will bring over 400,000 international tourists to the UK, host 2.3 million spectators and be watched by over 4 billion viewers worldwide, the buildup thus far feels decidedly lacklustre. To say the Rugby World Cup feels a little underwhelming in comparison to its more famous, footie-playing brother is an understatement; if this were the FIFA World Cup we’d already be riding the crescendo of excitement created by media and brands alike. 

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