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NHL, Adidas Partner In Events, Marketing, Apparel

NHL has finally shared details of its new seven-year alliance making Adidas the exclusive outfitter of on-ice uniforms and official supplier of licensed apparel for the league. With the deal, starting with the 2017-18 season, Adidas will replace its own Reebok, which has held the rights since 2005. Adidas also becomes the exclusive outfitter of both authentic and replica jerseys for the eight-team World Cup of Hockey next September. Adidas will also be in every NHL locker room, and at key NHL events.

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