Around the Net
Target Tests Customers Improvements
- Chain Store Age, Friday, September 18, 2015 8 AM
Target is launching a wide-ranging initiative to improve its in-store shopper experience. The initiative, called LA25, will be rolled out in 25 Target stores in Los Angeles. It involves everything from more helpful store signage and more modern fixtures to the exploration of RFID technology to help store associates track down missing products. The first wave of stores will be updated in the coming weeks, with a second batch getting a makeover in spring 2016.
