Now that with the launch of ios9 ad blocking has come to the iPhone, more and more people now have the ability to block ads on the platform they use most, their mobile device.
who can blame a person for installing an ad blocker? After all, some mobile sites -- ahem, Forbes -- have become near impossible to read what with all the sliders, popups, interstitials and all the
rest of the crap one must endure simply to read a story online.
So even though you might work in the ad industry, it's quite understandable if you've implemented an ad blocker on your
phone or Web browser. The ad-free experience is just that much better.
The move, though, if you ask me, is hypocritical. Why? Because you are shielding yourself from the very thing
that pays your (and many other's) salary, keeps your agency's door open and the doors of all the media outlets to which you hand money to run your ads so your clients can sell product to make the
money they need to pay their employees and you...for creating the ads that helped them make those payments.
Also, if you are shielding yourself from the ads you have created, you
are shielding yourself from the annoyance people experience when they try to visit a site and get slapped upside the head with your ad. In my opinion, more so than even the consumers you sell to, you
should be required to endure the pain your consumer endures.
Why? Because if you endure the pain, you are far more likely to come up will less painful methods of selling products for your
clients then if you are shielded from the ads. It just makes sense. You want a better online experience? Create advertising that doesn't hinder the experience.
Using an ad blocker is like
sticking your head in the sand and ignoring the problem or, simply hoping it will go away. Well, it won't unless you do something about it. Because you are the cause of the problem. Only you can fix