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Facebook To Switch On Targeting Based On Article Likes And Shares

  • The Drum, Monday, September 21, 2015 6:26 AM

Facebook will allow advertisers to target ads using the browsing data it gains when someone uses its like or share buttons that publishers have installed on their sites. From next month, the millions of "Likes" and "Share" buttons hosted on publishers’ sites and apps will begin pumping data on how they are being used into Facebook’s ad-targeting systems, including those for Instagram and mobile apps on its ad network. 

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