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Fitness Trackers Linked to Setting Insurance Market Rates

  • AdAge, Monday, September 21, 2015 12:29 PM

A Swiss health insurer is exploring setting premiums partly by customers' fitness as gauged by personal activity monitors, according to reports. The news, from Swiss German-language daily Blick, was picked up in The Local, an English-language site covering European news, under the headline "Health insurers eye higher costs for the 'lazy'": Peter Ohnemus of Dacadoo, a company specializing in collecting health data, agrees that digital tools could be useful to insurers and push people to take responsibility for their health.

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