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Beacons Tapped for Trade Show Experience

Fashion trade show Panorama Berlin is the latest large event to leverage beacons to help navigate the experience via a mobile application, which 70 percent of users leveraged more than once. Panorama Berlin, which takes place twice a year, boasts more than 20,000 square meters of exhibition space, 8 hall, and 600 fashion brands.

Read the whole story at Mobile Marketer »

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