Having recently inked its largest ever sponsorship deal with BT Sport to promote its Motors Marketplace, classifieds website Gumtree is targeting further deals as it aims to become one of
the top 10 most popular sites in the UK.
Admitting that Gumtree has focused its efforts primarily on mothers in the past, its head of marketing Hannah Wilson says the sponsorship of
BT’s Premier League coverage this season has succeeded in attracting men to the brand.
Read the whole story at Marketing Week »