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Millennials Dislike In-App Advertising But Consider Re-Targeting As Relevant

  • The Drum, Tuesday, September 22, 2015 6:51 AM

A study by marketing firms, Moz and Fractl into how different forms of advertising were received by millennials has found mobile/in app advertising was perceived as the least effective form, with sponsored story links coming second. Of the other forms of advertising looked at in the study -- display ads, paid-search ads, social media ads and ad retargeting -- ad retargeting was considered the most relevant with 18.9% of millennials viewing it as “very relevant” while 34.3% said it was “somewhat relevant.”

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