• by Ben Frederick  @mp_benfred, September 22, 2015

StrongView, a Redwood City, California-based email and cross-channel marketing firm, announced today that they will receive an undisclosed amount from private equity firm HGGC. HGGC will buy a majority stake in StrongView, and Rich Lawson, CEO and Managing Partner at HGGC will become Chairman of StrongView.

StrongView plans to use the influx of cash to accelerate its growth plans.

The company was named a leader by “The Forrester Wave: Email Marketing Vendors, Q3 2014,” where it received top marks in strategy, segmentation, campaign performance testing, dynamic content, data integration and security.

HGGC, which controls over $2.4 billion in assets under management and its affiliates, has invested in six companies in the marketing services technology space, including AutoAlert, Dealer-FX, MyWebGrocer, Selligent and SSI.

StrongView also recently announced a new suite of email deliverability tools and services called StrongDelivery that leverage Return Path's proven solutions for inbox preview, delivery, monitoring and optimization.

The StrongDelivery Tools solution is comprised of an inbox monitor that allows brands to observe where they are placed in inboxes and offers corrective advice. An inbox preview that allows marketers to see what their emails look like on any device before they’re sent, while a reputation monitor that measures a brands sender score based on commonly used filters.

The company is the first authorized reseller of Return Path's Certification program, which identifies members as safe and reputable senders with top ISPs and other mailbox providers.