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Beacons Added to More Than 1,000 Pizza Hut Restaurants

Some 1,471 Pizza Hut restaurants in mainland China have installed Bluetooth Low Energy (BLE) beacons from Sensoro to send out coupons, WeChat movie ticket prizes, special offers and discounts directly to customers’ smartphones. “Customers in Pizza Hut restaurants just need to turn on Bluetooth on their mobile devices and open up the ‘Shake’ feature on WeChat to get a chance to receive discounts or gifts such as free movie tickets or prizes,” Sensoro says. “Customers can also easily view the menu by interacting with the iBeacon content.”

Read the whole story at Chain Store Age »

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