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Cosmetic Makers Create Makeup For Selfies

CoverGirl has traditionally used such illumination as bright sun or  fluorescent bulbs to test foundations. Now it's adding iPhone illumination. “We’ve got one type of consumer who is constantly taking pictures, and what really matters to her and her social group is how she looks in a selfie,” said Sarah Vickery, CoverGirl’s principal scientist. The company isn't alone. Other brands are beginning to design cosmetics for phone photography.

Read the whole story at The New York Times »

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